The video VARs and integrators of tomorrow aren’t just endpoint resellers and A/V integrators. They’re UC specialists, video platform developers and video managed services providers, and the savvier among them are the ones looking at ways to make money and increase margin on a product set that’s becoming commoditized as fast as it’s being embraced by business customers. Some video vendors have figured out how to make the channel happy; some are ignoring VARs altogether.

This list looks at the emerging videoconferencing and video-centric vendors out there for the channel.

Here’s one to get the blood pumping: Blue Jeans, which emerged from stealth mode this year, offers an online “meeting room” using its own cloud where users can schedule, host and manage their own videoconferencing, from telepresence to Skype.

An emerging player in video content management, BurstPoint offers solution providers a way to expand on what customers already have for video infrastructure through easy management of multiple technologies, endpoints and video codecs.

Digital Video Enterprises, on the videoconferencing scene since 2007, has won raves for its next-gen telepresence, tele-immersion and 3-D holographic meeting technologies.

Envysion Video is embracing the cloud, and going full bore with Web-based video management, or managed video-as-a-service, plus a channel program that offers rewards for referral partners, reseller partners, integrator partners and developer partners.

Magor Communications’ word for the video and collaboration systems it provides is telecollaboration: a way to integrate users’ desktops into peer-to-peer HD video collaboration. It works with strategic vendor, VAR and OEM partners.

VGo’s goal is to break free from traditional videoconferencing and telepresence solutions and offer video meetings where users are independent of people in distant locations and are 100 percent remote-controlled. Choice VARs are already aboard.

With IP-based video surveillance a fast growing opportunity for solution providers, VideoIQ could be on the right track to channel stardom in this space. A combo of video IP security cameras and video analytics does the trick.

Vidtel’s tagline is any-to-any videoconferencing for any size business — via the cloud, of course. Founded in 2007, the company is a cloud-based service provider of hosted videoconferencing services that offer interoperability among diverse, video systems.

Count Vu among the crusaders for a hasslefree, low-cost videoconferencing experience for SMB customers. As sister company to MSP Zenith Infotech, Vu debuted in 2006 and hasn’t looked back, with nearly 150 channel partners at present.

XVD Technology began life as a specialist in encoding and decoding technologies for digital media applications, and has evolved into telepresence, and video and audio collaboration tools sold through VARs and distributors.