100 People You Don't Know But Should In 2012 (Part 2)12:01 PM EST Mon. Jun. 25, 2012
It takes a village to run a successful channel program. Some of the players on vendors’ channel management teams get to be in the spotlight. This list isn’t about those executives. This year’s 100 People You Don’t Know But Should instead focuses on the many channel management executives who work just as hard toward the success of their partners but simply aren’t as well-known to the channel at large. They’re the ones putting together the terms and conditions of new partner programs, building out new incentives or growing channel-ready services. They’re working in the field to provide partner training or sales support. Or they’re evangelizing about the strength of the channel within their own organization. These are some of the unsung heroes behind successful channel partnerships.
Here's Part 2 of our list. For a look at more of the behind-the-scenes channel executives clearing the way for channel business to get done, check out Part 1.
Position: Director, Software Business Partners, IBM Software
Highlights: Russell leads the enablement, sales and incentive programs for software partners. He and his team implemented the IBM Solution Accelerator program, which gives partners bigger rebates when they sell a combination of software and systems.
Position: EVP, Business Development/Strategy
Highlights: Bostock drives business development, marketing and corporate strategy for independenceIT and has been a key player in building out the company’s channel vision, which includes a 100 percent channel sales model.
Position: Director, Sales, Services Division, N.A.
Highlights: Bystrak is tasked with fueling sales for Ingram’s cloud services marketplace, as well as building out its training services organization. He’s maintained a strong team to help partners adopt professional services, managed IT and cloud-based services.
Position: Distribution Channel Business Manager
Highlights: Maynor has fostered strong ties with the company’s distribution partners to ensure the smooth rollouts of Intel’s channel promotions and related incentives to solution providers and system builders.
Position: Project Manager
Highlights: Kowalski is credited with quietly engaging with hundreds of partners annually and as being someone who is always willing to listen and is passionate about the opportunity to create operational efficiencies for Intronis partners.
Position: VP, Americas Partner Sales
Highlights: Bankemper stepped into his current role in Americas partner sales two months ago to lead Juniper’s efforts to build and execute against key channel growth strategies and priorities in the networking space.
Position: VP, Channel Sales
Highlights: Kaspersky’s channel chief since March, Doggett is now overseeing the rollout of an MSP program. The program promises to incorporate the vendor’s security technology into easily deployable remote manageability and monitoring services.
Position: Director, Channel Sales & Marketing
Highlights: A specialist in channel sales, channel marketing and sales management, Cowan knows how to drive growth for Kensington partners, particularly with the rise of mobility and the BYOD trend.
Position: Director, SMB N.A.
Highlights: White manages Lenovo’s prime partner initiative—the Lenovo TopSeller program—a rebate program for a full lineup of eligible systems and services. Over the past three years, TopSeller has grown more than 400 percent.
Position: Director, Partner Community
Highlights: A former VAR who spent 15 years as the CEO of Evolve Technologies before selling it to another solution provider, Sobel in January landed a new gig, where he is charged with fostering closer ties between Level Platforms and its MSP partners.
Position: Sr. Director, Volume Accounts & Distribution, The Americas
Highlights: Described as a highly respected and seasoned channel veteran with a wealth of field experience, McCray is credited as one of the innovators behind many of McAfee’s partner protection, profitability and incentive programs.
Position: Channel Program Analyst, The Americas
Highlights: Morello manages partner certification and compliance, supporting partners and McAfee’s channel account management team with consistent and relevant information regarding their status, tier requirements and other details.
Position: GM, Microsoft Office Division
Highlights: Norton is responsible for the Microsoft Office Division business in the U.S. and directs go-to-market activity, customer campaigns and competitive strategy. He is also seen as a key player driving the transformation to the cloud with Office 365.
Position: Director, SMB Channel Marketing
Highlights: Overseeing Microsoft’s U.S. SMB channel programs— including its VAR Champions Club and Cloud Champions Club incentive offerings— Turner also drives to- and through-partner SMB channel marketing at the company.
Position: N.A. Sales Manager
Highlights: LaVecchia seeks out new market opportunities for N-able partners and helps them with business development and sales efforts. He spends the majority of his time in the field talking up the business value of managed services.
Position: VP, WW Sales
Highlights: Simpson built Nasuni’s channel organization from the ground up, moving the company from a direct sales model to 100 percent channel within six months. As a result, the company has seen average deal sizes increase 250 percent.
Position: Director, U.S. Public Sector Channel Sales
Highlights: Drahozal created the NetApp Channel Lead Engine lead generation program and invested in partner support for solution-specific U.S. public sector proposals. For NetApp partners, it means increased reach and growing revenue.
Position: Sales Executive
Highlights: A skilled sales professional who knows how to help MSPs and solution providers successfully navigate the managed services landscape and the new cloud frontier, Iovieno travels the world to shake solution providers’ hands, meeting with 60-plus partners in the past six months.
Position: Director, Distribution Sales
Highlights: Stetter is working hard to build the kind of tight partnerships that ensure Netgear solution providers have easy access to the company’s wide range of networking and storage gear through the
Position: Director, Channel New Markets
Highlights: Appel spearheads the recruitment of midmarket VARs, giving them sales and marketing enablement, education and training to help them make their way into the cloud. Appel also manages strategic partners to help them with lead generation.
Position: VP, Sales
Highlights: Merlo launched NexGen’s PAID Partner Program, which includes deal registration, online access to marketing materials and sales support, as well as proven lead-generation efforts. The company is committed to a 100 percent channel sales model.
Position: Sr. Manager, MPS Marketing & Product Dev.
Highlights: Paralis holds primary responsibility for development and execution of OKI’s managed print services strategic marketing plan, including partner recruitment, development of strategic alliances and brand building.
Position: Sr. Director, Channel Strategy & Operations
Highlights: Barteld oversaw the design and execution of Oracle’s channel incentive strategy and program rollout for the company’s partners.
Position: Sr. Director, Linux & Virtualization Channels
Highlights: If you are an Oracle solution provider partner and your business is involved in selling Linux or virtualization solutions, Doolan is your best friend.
Position: Director, Channel Sales, Panasonic System Communications Company of North America (PSCNA)
Highlights: Brennan runs partner sales; his team of six national sales managers and 58 partner sales managers in the U.S. is the manifestation of a significant expansion in partner engagement efforts for Panasonic.
Position: Director, Channel Sales & WW Ops., Rackspace Cloud Hosting
Highlights: McCaffery runs channel operations globally and influences the vendor’s channel strategy to make sure the company’s partner program is running lean and mean for its cloud-focused solution providers.
Position: Sr. Marketing Manager, IT Channels
Highlights: It’s been a tough go of late for RIM and its BlackBerry, but Coppendale has been working to make sure channel partners are getting the marketing support they need to find and close deals.
Highlights: He’s a CEO who’s elbow-deep in channel strategy and partner enablement efforts. Under his leadership, hosted e-mail security vendor Reflexion is now signing new solution providers at the rate of two per day.
Highlights: A 20-year industry veteran, Greene joined Riverbed in April, where he is tasked with driving the vendor’s go-to-market strategy and revenue growth through customer engagement, strategic alliances and brand development.
Position: Manager, Global Channel Programs
Highlights: Joshi is responsible for RSA’s global channel programs, including the Authorized Services Network program that certifies partners to deliver services.
Position: Technical Marketing Director - Director, Education
Highlights: Hill spends much of his time in the field educating VARs on Ruckus products and Wi-Fi deployment principles and best practices. Partners love that he makes it easy to understand how wireless works and does it with a vendor-neutral perspective.
Position: VP, Partner Strategy & Business Development
Highlights: With broad experience working for both enterprise and cloud-based companies, Lim is now bringing that knowledge to bear for Salesforce solution providers, leading the company’s channel strategy and business development efforts.
Position: Director, U.S. Channel Sales
Highlights: Perrier manages two different sales organizations within the Samsung Global network, including one focused on managing the U.S. distribution channel and the other driving engagement with retail outlets.
Position: VP, N.A. Ecosystem Group Marketing
Highlights: Weber leads the team that launched Volume Inbound Marketing for partners, enabling them to increase their level of online social presence and inbound Web performance with guaranteed lead returns.
Position: COO & VP, WW Sales
Highlights: A self-described serial entrepreneur, Maedge founded Scale Computing in 2008 with the goal of delivering enterprise-grade storage products at a price point three to five times lower than the competition.
Position: President, Partner Services
Highlights: Burns oversees Scan-Source’s professional services group, Custom Configuration Center and partner services, offering design, configuration and programming support for new and existing partners. He’s also working to expand the distributor’s training curriculum.
Position: Director, Channel Sales
Highlights: He’s responsible for recruiting, training and managing channel partners and led the launch of the vendor’s referral partner program, which rewards partners for recommending SoftLayer as a hosting provider. Jenkins is also focused on expanding distribution partnerships.
Position: Director, Channel Marketing
Highlights: Miller designs Sonus’ partner engagement and certification programs, selects prospective partners and delivers leads to channels currently on board. She also built co-marketing programs to assist channels with their own internal transitions out of the legacy telephony world.
Position: Channel Marketing Manager
Highlights: She’s crafting and delivering the security vendor’s overarching marketing message to partners, crucial now as it moves forward with the integration of its Astaro acquisition last year. Gelpey also plays a key role in planning and developing the vendor’s partner conference.
Position: VP, Channel Sales, Americas
Highlights: Eldh stepped into the channel chief role on April 1, where he is counting on channel partners to help meet Symantec’s aggressive growth goals. He also is continuing the vendor’s push toward partner specialization and the move toward a partner-led consulting model.
Position: VP, U.S. Marketing
Highlights: Grom is responsible for leading business and integrated marketing development, industry research, strategic direction for promotion and advertising and coordination with sales/product management at the distributor.
Position: Director, Channel Sales
Highlights: He’s driving the Targus Partner Vantage Reseller Program, which offers priority partner support; sales and marketing, support and training; and sales incentives for partners looking to tack on additional margin through sales of mobile cases and accessories.
Position: EVP, TD Mobility
Highlights: Kreite is spearheading the distributor’s effort to facilitate partner sales of mobile hardware and service plans from carriers AT&T, T-Mobile and Sprint via its TDMobility program.
Position: EVP, U.S. Channel Sales
Highlights: Nahorski leads a national network of field territory channel managers, channel sales directors, channel account sales representatives and the U.S. channel marketing team, which serves direct marketers, e-tailers, regional distributors and top-tier national distributors.
Position: Sr. Marketing Manager, Global Channel Marketing Communications
Highlights: Lickly is playing a key role in VCE’s go-to-market planning and execution, channel and sales enablement and overall partner marketing efforts.
Position: Senior Director of Product Marketing
Highlights: Wang is responsible for marketing ViewSonic’s core product lines, channel marketing and business planning. She also manages pricing dynamics and programs among various channels.
Position: Partner Business Manager
Highlights: His mantra is that a high-performing channel organization needs to embody three key elements: innovation, execution and extraordinary people. Wang focuses on creating fresh new partner training and demand generation programs to help drive sales growth.
Position: EVP, Sales & Marketing
Highlights: With its Paetec buy, Windstream upped the ante in delivering cloud, virtualization and managed services, all of which ride on its portfolio of data, voice, networking and hosting services. Leach is driving the company’s sales to business customers.
Position: President, Channel Partner Operations, Xerox Technology
Highlights: He’s tasked with accelerating growth in SMB through partners and leading the company’s desktop printer and enterprise printing businesses with the definition, design and marketing of related products, solutions and services.
Position: VP, Indirect Sales
Highlights: McNamara is leading XO Communi-cations’ indirect sales efforts through agents, partners and VARs, drawing on his previous experience running the carrier services business at CDW.
For more People You Don't Know But Should, see Part 1 of our list.
For last year's list, see 100 People You Don't Know But Should In 2011