IBM Eyes SMBs With 'Foundations' Servers
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By Rick Whiting, ChannelWeb
1:07 PM EST Mon. Jan. 21, 2008
IBM Lotus is making a major push into the small and mid-sized business market,
debuting Monday a line of hardware/software server packages called Lotus
Foundations and a set of software-as-a-service applications that IBM will rely
on the channel to sell to customers with 500 or fewer employees.
Lotus unveiled the new initiatives at its annual Lotusphere conference in
Orlando where it also announced a development effort with SAP to link that
company's business applications with Notes, new "mashup" development tools, and
details of upcoming releases of Notes/Domino, Symphony, Quickr and Connections.
"Historically, it's been hard for small companies to take advantage of what IBM
has to offer," Lotus general manager Mike Rhodin said during his keynote speech.
At a press conference later he said Foundations and the new
software-as-a-service offerings, being developed under the code name
"Bluehouse," are "a major expansion of our strategy in to SMB."
The Foundations servers will be sold primarily through Lotus channel partners
targeting SMB customers with between five and 500 customers and will compete
head-to-head with Microsoft Small Business Server. The servers are based on
Lotus software and server packages from Toronto-based Net Integration
Technologies (Nitix) that IBM announced last week that it is in the process of acquiring for an
undisclosed sum.
Taking a cue from Apple CEO Steve Jobs, who debuted Apple's new ultra-thin "Air"
Macintosh at last week's MacWorld show by pulling it from an interoffice
envelope, Rhodin did the same onstage at Lotusphere, pulling a Foundations
server from an only slightly bulkier package.
The first Foundations server, due to ship later this year, will offer a range of
collaboration tools and other software including e-mail, file management,
directory services, fire wall, backup and recovery, and office productivity
software. Lotus executives briefed channel partners attending Lotusphere about
the new product on Sunday.
A Foundations communications server is also in the works with others to follow,
some incorporating software from ISV partners, Rhodin said.
The Bluehouse software-as-a-service offerings will provide on-demand
collaboration tools for SMBs, such as the ability to share files, initiate
online meetings and manage contacts. Rhodin said the first contact-management
software-as-a-service app is now available on a beta test basis.
Lotus also expects to offer the Bluehouse services through its channel partners,
but Rhodin said the company is still working out the details, such as pricing
and sales practices, given that the whole software-as-a-service business model
is still evolving.
IBM is in the midst of a broad
effort to restructure its sales operations and channel programs to regain
momentum in worldwide SMB IT markets that are expected to total $550 billion
this year.
Rhodin said Foundations and Bluehouse are components of that effort.
"This is clearly an extension of the strategies IBM has been announcing over the
course of the last few weeks," he said during the press conference."
Sunday Robert Wong, Lotus director of worldwide SMB, channels and
software-as-a-service sales, told business partners Sunday that sales of IBM
Lotus products through the channel are growing faster than direct sales and the
executive urged resellers to take advantage of that momentum.
"With the [product] portfolio we have right now, plus the announcement of
Foundations, you have probably one of the richest portfolios in decades," Wong
said. He exhorted channel partners to expand their sales efforts beyond Lotus
Notes/Domino and sell them other Lotus software such as the Sametime instant
messaging/web conferencing software and Quickr collaboration application. "You
need to move out of your comfort zone," he said. "Learn to link value across the
product portfolio."
IBM Lotus is also seeing growing interest from SMBs in software-as-a-service
offerings, Wong said. He pitched channel partners on providing hosted versions
of Lotus products arguing that they provide a recurring revenue stream that is
more profitable over the long term than installing on-premise applications.
This article has been updated