Facebook Revamp Aims To Erase Apps Wrinkles
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By Michele Masterson, ChannelWeb
3:38 PM EDT Thu. May. 22, 2008
Hoping to reduce clutter left in the wake of as many as an estimated 25,000 apps, Facebook is undergoing a redesign promising cleaner, clearer user profiles.
The social networking giant plans to improve navigation with profile tabs that split up user information for better organization. Feed, Info, Photos and Applications will have their own tabs located at the top of the page, instead of being split between the top and the side.
A new "Publisher Box" will sit at the top of the Feed tab in profiles so that users can add different content directly to their profiles rather than having to go to different pages, and where friends can leave wall posts.
According to comScore's Media Metrix, which measures online traffic, Facebook has been inching ahead of rival MySpace. The company's latest figures showed that Facebook had 116.4 million unique visitors in the month of April, compared to 115.7 million unique visitors at MySpace. comScore analyst Andrew Lipsman said that MySpace increased its audience by 10 percent in April 2008 versus April 2007 while Facebook shot up 200 percent in the same period.
The site has been criticized for having too much clutter brought on by the approximately 140 new apps that Facebook said are added daily. And comScore places the total number of apps at around 25,000, which include FunWall, Super Wall and Scrabulous.
The Palo Alto, Calif.-based company said the revamp is expected to be completed sometime this summer, although it said it will implement changes slowly and listen to member feedback.
Reactions posted on the site seemed mixed, with some users applauding the changes while others were more critical.
"This is an absurd plan," posted "Michael." "At best it is a semi-clever attempt to multiply advertising revenue by increasing the number of page hits necessary to access information which is currently stored on a single page. It is more organized, but, it is also a hassle to switch pages to get information. This is the opposite of streamlining, and it is at the cost of the user. "
Another user refuted "Michael's "assertions and said he believes that the redesign won't increase the number of ads shown.
"They've stated that tabs will load via Ajax, IE, clicking a tab won't reload a new page," contended "Eric." "It will only load the tab content. So, loading a new tab won't load a new ad. Also, switching back to a tab you've visited on the profile won't make a server request at all. And because you're only loading the information on the first tab you'll see, you don't have to wait for the whole page to load before the profile shows up. You'll see the new profile seems especially fast on profiles that have a lot of apps."