Aimed specifically at women seeking a simple and inexpensive way to achieve a healthy lifestyle, the product is the first in a line of products aimed at this goal. Currently, EA is widely known for its blockbuster gaming titles such as the Madden football franchise.

A far cry from the Jane Fonda workout videos of yesteryear, EA Sports Active supports two "players," which lets family or friends to get fit together through a wide variety of interactive activities. The fitness regimen targets the upper and lower body as well as cardio. On-screen, realtime feedback on workout—such as calories burned—offers motivation, as does a virtual trainer. The trainer is part of the game's "30-Day Challenge," a fitness road map that also provides a new, 20-minute workout every time a player exercises.

Nintendo's own fitness product for its Wii system is not a particularly rigorous workout and offers more of an Eastern attitude (i.e., yoga). EA Sports appears to be stepping up the action by offering a more strenuous program.