CyberPatrol Carves Its Niche In The SMB

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By Stefanie Hoffman, ChannelWeb


11:41 AM EDT Wed. Jun. 03, 2009



Company: CyberPatrol

Headquarters: Enola, Penn.

Technology Sector: Security

Key Product: SiteSurv

Year Founded: 2008

Number of Channel Partners: 1,315 worldwide

Ideal Channel Partner: Small business-focused solution providers

Why You Should Care: CyberPatrol squarely targets the SMB with a cloud-based Web filter that's easy to use and affordable.

The Lowdown: CyberPatrol executives will tell you that the company's biggest strength its targeting markets that other Web filtering vendors have largely ignored.

CyberPatrol SiteSurv
The company initially catered to the consumer market with parental control software after breaking away from Websense in February 2008. Now CyberPatrol is focusing its efforts largely on the SMB, as well as libraries and the education vertical, with products specifically geared for businesses with limited resources and IT staff.

Historically, a lot of the Web filtering products have focused on enterprises that have stringent regulatory compliance needs and complex acceptable use policies, executives say.

"For businesses of 10 or 20, the current [competitive] offerings aren't really an option for them," said Barb Rose, vice president of marketing at CyberPatrol.

The company has gained ground in the SMB with its cloud-based SiteSurv Web filtering service, and SiteSurv Plus, its network-based Web filter. Web sites are compared to CyberPatrol's continually updated database of good and bad URLs, along with any additional Web sites the customer chooses to block. "It's very easy to install and very cost effective," Rose said. "People get this thing up and running in 15 minutes and we manage all the updates."

Meanwhile the SMB faces all the same security challenges, such as phishing attacks and drive-by downloads, as their enterprise counterparts, Rose added.

"People accessing Facebook and different social networking sites presents a very big security problem, no matter how big the business is," Rose said. "It's not just about blocking bad Web sites and porn. It has become more of a security issue."

Altogether, the company has about 900 reseller partners and is actively aiming to recruit more. And in light of the weak economy that has forced many larger companies to consider more cost-effective solutions, CyberPatrol is making inroads upstream, winning a deal at the University of Texas.

"The economy--that was another push in terms of our pricing," Rose said. "Let's make this as affordable as we can."


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