Robert Faletra is the CEO of The Channel Company. An innovative businessman and long-term high tech focused journalist with CRN for 25-years he is considered one of the top authorities in the channel and technology marketplace and often referred to as the voice of and for the Channel. Faletra works with both start-up firms as well as large well established companies to help them conceptualize and build strategic channel initiatives and often meets with CEOs of those firms to discuss channel strategy. He has deep relationships in the solution provider community and also sits on the advisory board of several high tech startups helping them to formulate their go to market strategy. He is a graduate of the University of Massachusetts at Amherst and resides in the Boston area.