Solution Provider Marketing Tips

There aren't many businesses harder to explain to the public--or even customers--than solution provider ones. Think Dilbert: "Hey, if you don't want your resources integrated, just say so!"

So smart marketing is crucial to grow your business. Heather Clancy looks a one program to do just that.

"The buzz on marketing is pretty loud right now. Several times during my IPED experience, the solution providers literally shouted ideas across the room. And, to a person, these executives were interested in raising the profile for their total solutions and not simply some random, albeit vitally important product."

Posted by Joe Caponi at 10:05 AM, August 24, 2006

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