The 2006 CRN Sourcing StudyThis year's CRN Sourcing Study notes a surprising new trend: increasingly, VARs are buying products from other VARs. Trusted relationships, the opportunities for better margins, and dissatisfaction with major vendor programs are among the reasons. Craig Zarley says vendors should take note: "Vendors would do well to study and emulate some of the VAR-to-VAR strategies in their own channel programs. The messages that come across loud and clear: Keep programs simple, and don't betray a trust by competing against your partner. Most VARs learned those lessons long ago, but many vendors can't seem to grasp them." The study includes a directory of the top channel suppliers, including broadline and speciality distributors, component manufacturers and mass marketers. Posted by Joe Caponi at 10:28 AM, September 20, 2006 This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business. |
Go To The New Hot Topics HomeBy Joe CaponiManaging Editor, Operations, ChannelWeb Email Joe Recent Entries• Hot Topics' New Home Archives By Categories
Archives By DateMarch 2009 Powered by: |
