Apple Ascendant, Part 2

Apple, which last week announced record sales of Macintosh computers the previous quarter, this week upgraded it's line of MacBook Pro laptops to use the Intel Core 2 Duo processor. This catches them up with most other laptop manufacturers, in terms of processor, but allows Apple to once again push it's softer advantages over Windows PCs.

One Gartner analyst says Apple has the capacity to "grab 10, 15 or possibly 20 percent of the consumer computer market", if it partners correctly. The analyst, Mark Stahlman, suggests Dell. Our Robert Faletra looks in a different direction and says the right answer is the channel.

"With the superiority of the Apple operating system and an increase in the availability of critical applications offered as a service, the company has an opportunity to make its mark. Apple's pullback from the channel in the 1990s was a result of its declining market share, which was really caused by the compatibility problems of the day. Today, Apple has the resources to get serious about the channel again."

Posted by Joe Caponi at 01:52 PM, October 25, 2006

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