Sun Puts Out Channel FireIt must have seemed like a great idea. Last week Sun launched its 25 Anniversary Sale, offering direct pricing on some products at half the partner cost. Sun partners were stunned, and responded, in part, by venting their displeasure in our forums. Within three days, Sun had relented and opened the sale up to channel partners. Steven Burke says it's better late than never: "Ultimately, the sales promotion is a Harvard Business School case study on corporate marketing run amok. Sun pulled back and did the right thing. But why did it have to reach a breaking point?" Posted by Joe Caponi at 02:02 PM, April 30, 2007 This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business. |
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