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We Get Zinged On (Lack Of) Change Of Address

A reader emailed last week looking for a 'change of address' feature for our newsletters. I had to reply that there wasn't one yet, and that resubscribing at the new address was the proper approach. Well, don't tell that to an IT guy. This came back:

"Pardon my laughter, but a major web and email based organization has no mechanism for someone to change their mailing address? Except for the PAPER part of it.
You must see how ridiculous that is.
I have subscriptions and materials I want to keep, and now must look them all up and create a new ID and copy them all then go in and turn OFF all the old ones so they don't bounce or fill the mailbox."

He's right, of course, and we're (slowly) moving on the problem, trying to connect different databases gracefully. Meanwhile, our reader understands how imperfect systems can arise in organizations--and even be an opportunity for a smart solution provider. He wrote back (in part):

"I apologize for the rambling... It is 3:20 AM after a very long couple of days of fire fighting for a company that did not believe in security because they were 'too small to be of interest to any hacker.'
I do not believe they think that way any longer."


Right now, our change-of-address: 100% unhackable.

Posted by Joe Caponi at 03:08 PM, April 6, 2007

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By Joe Caponi
Managing Editor, Operations, ChannelWeb

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