Jobs Throws A Line To iPhone Early Adopters

Yesterday, Apple cut the price of new iPhones by 33%. Great news, unless you already own an iPhone. Steve Jobs today:

"Even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones... Our early customers trusted us, and we must live up to that trust with our actions in moments like these.

Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store."

Nice. Though letting customers apply the credit to Apple VARs would have been nicer.

Posted by Joe Caponi at 04:59 PM, September 6, 2007

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