ChannelWeb Hot Topics

On The Trail Of The Hyper-Growth VAR

Our Business Growth Survey, featured in this month's VARBusiness looks at what it takes to kick your business into hyper-growth mode.

"Nearly 12 percent of VARs surveyed said they expect growth rates of 30 percent or more above the market in 2007. In addition, more than 22 percent said they plan to grow 15 percent to 29 percent greater than the market this year...

But as they transition to offering solutions rather than point products, solution providers say most of their focus will be on software."

The feature also examines the strategies VARs are using to find and keep new customers.

Robert Faletra looks at the difference between "lifestyle VARs" and "growth VARs" and concludes that vendors need to stay alert to the differing behaviors of both groups:

"No vendor should realistically expect all of its partners to be in hyper-growth mode. In the same respect, if too much of the base is lifestyle-oriented, it's a problem as well."

Posted by Joe Caponi at 04:07 PM, September 12, 2007

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