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Microsoft Phones The Channel For VoIP Players

Microsoft's VoIP announcements from last week have struck a chord among industry watchers. Our Robert DeMarzo and Larry Hooper were both impressed by the significance of Microsoft's move to enter the unified communications space, and to bring Microsoft VARs along with them.

Hooper says some may smirk at Redmond's track record on new products, but forsees that Microsoft may have the last laugh:

"The scale of Microsoft's VoIP and unified communications launch here in San Francisco made one thing clear: This is not a me-too game for Microsoft. When it comes to VoIP and unified communications, at least, Microsoft is jumping in to change, and yes, dominate, the market."

While DeMarzo says Microsoft has a chance to remake itself into the new Ma Bell:

"Microsoft clearly has an opportunity to leverage the channel to deliver on its vision for unified communications. Microsoft needs a clear channel strategy for its voice products for all of its partners. Even more important, it needs [Microsoft exec Jeff] Raikes -- or someone at his level -- to serve as the channel evangelist for unified communications."

If you're younger than me, you may not know that 'Ma Bell' refers to the big old AT&T, in the days when every dial tone in America came from the same place...

Posted by Joe Caponi at 11:41 AM, October 29, 2007

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By Joe Caponi
Managing Editor, Operations, ChannelWeb

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