Vendors Under The Microscope: The Annual Report Card

Online today, the VARBusiness Annual Report Card tells the story of the state of partner/vendor relations. We asked thousands of VARs to rate their vendor partners on product quality, support and partnership. According to Research Editor Jeanette Boyne, while most vendors got good scores on the product side...

"When it came to partnership and support issues, VARs were more stingy with their ratings. The average satisfaction score partners gave for product quality and reliability was 74 out of a possible 100... But, among the 17 remaining criteria, which measure partner satisfaction against qualities important to the channel, 10 of the average satisfaction scores were 65 or lower..."

Robert DeMarzo says it's a warning vendors would be wise to take...

"I don't think I'm going out on a limb by stating that not a single vendor excels in the area of partner satisfaction today... The logical conclusion is that if many vendors don't shore up their approval ratings, their relevance in the channel will soon fade away."

To dive into the complete data, you can page through the report cards themselves, or see the top-line results for every ARC category and company over the past 12 years. Also, don't miss our slide show of the Best and Worst of the ARC, or the ARC winner's photo gallery from our XChange '07 event.

Posted by Joe Caponi at 11:45 AM, October 8, 2007

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