How To Sell RFID

It's not a technology sale, according to the Channel Test Center's Fahmida Rashid. You need to understand the customer's business to even determine if RFID is a proper component of the solution they'll require. In our latest TechBuilder recipe, she outlines Four Steps To Doing RFID Right.

"Initial conversations and the design phase of the project can account for as much as 60 percent of a project. Because the hardware is not yet commoditized, margins are still high, but a successful practice balances professional services, hardware expertise and software solutions."

Posted by Joe Caponi at 11:33 AM, December 17, 2007

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