Will Vendors Fumble Their SaaS Channel Plans?

Steven Burke previews our 2008 State of the Market research report, and finds that it's the vendors that need to learn some old lessons in the new Software-as-a-Service age:

"Ultimately, what the State of the Market SaaS research shows is that vendors are more interested in competing against VARs in this burgeoning market than leveraging the channel to win market share.

Shame on the vendors for failing to learn the proven economic adage that the channel is more efficient selling technology solutions to small and medium businesses than a direct-sales business is."

Posted by Joe Caponi at 10:17 AM, December 5, 2007

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