Making Social Networks Work

On bMighty Naomi Grossman rounds up some coverage suggesting opportunities are developing for small business to take real advantage of social networking sites such as LinkedIn and Facebook:

"One of the objections many of us have heard over and over: 'So much of what's discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do!' The response could make a smaller business reconsider: 'If learning how the market feels about your organization, engaging with your customers and driving traffic to your web work - all very realistic goals for social media engagement - aren't work, then I don't know what is.'"

Posted by Joe Caponi at 10:43 AM, January 11, 2008

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