You. In 25 Words Or LessRobert DeMarzo is back from the Raymond James & Associates investor conference, and has some new insight into how some of the biggest names in the channel identify their organizations' unique positions. He suggests that it's an effort that the average VAR would be wise to emulate: "Generally speaking, VARs do not spend nearly enough time on the subtleties of their position. Some of that comes from the fact that VARs and integrators are poor marketers. They are terrific at selling technology, but marketing comes about as naturally to a VAR as golf does to Charles Barkley." Good advice, not only for companies, but for individuals. What do you do that's unique, valuable and future-facing? Posted by Joe Caponi at 11:14 AM, January 22, 2008 This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business. |
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