FAQ: How Do I Get My Company Covered?Pardon this post if you're a tech media civilian, but this common question comes in a variety of forms, so it's worth discussing a bit here. There's a single editorial staff for the ChannelWeb site, CRN, VARBusiness and our other print publications. Each of our editors have specific areas of coverage. In terms of industry news, whether you're a solution provider with an interesting case study, or a vendor with a new product, the best way to get on our radar is to find the specific editor covering your type of company. Get to know our site, search out articles about companies like yours, and refer to the editorial beats list. Then, e-mail the appropriate editor directly with your news, and be particularly clear on why that news is significant to our solution provider audience. If we're interested, we'll want to talk to your CEO and channel chief, as well as some of your solution provider partners. (For the best/funniest set of PR Tips I've seen, see this post from Barry Ritholtz's Big Picture blog. But please note, he's not from here.) Fred Paul at bMighty also has some tips, as does Information Week's Cory Doctorow. Related Questions: What awards does ChannelWeb (CRN, VARBusiness) give out? How can I apply? See our Directories and Awards FAQ. How do I get my executive, (product, company) included in ChannelWeb's directories? See our Directories and Awards FAQ. Is there a single contact to send press releases to? No, see above. Does ChannelWeb publish bylined submissions from vendor executives? No. From time to time, we do publish viewpoints from solution provider executives. Again, contact the editor whose beat is covering companies like yours. Can I post my press release on ChannelWeb? No. We do have a feed of press releases online, but those come solely via our sister company, PRNewswire.
Posted by Joe Caponi at 11:56 AM, February 28, 2008 This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business. |
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