For Opportunity, Head For The Middle

It's classic political advice for presidential candidates, but CEOs are listening too. In the latest VARBusiness, Robert DeMarzo shines a light on the importance of the midmarket (organizations that employ between 100 and 1,000 workers) to high-tech CEOs facing an economic downturn. Their route to the midmarket: you.

"The top executives of companies like IBM, Oracle, Cisco, CA and many others are paying closer attention to hundreds of thousands of companies in the midmarket than ever before and, in doing so, solution providers that serve those customers are becoming valuable commodities."

Posted by Joe Caponi at 11:40 AM, February 20, 2008

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