Channel Champions

Today we present the complete report on this year's Channel Champions Awards. Features look at which vendors are earning the loyalty (and dollars) of solution providers in twenty-six different product categories. The complete scorecards are online, so you can see how vendors fared in specific technical, program and financial criteria, as well as who scored the best and worst totals overall.

Craig Zarley puts the results in perspective:

"HP won six overall awards and tied with IBM Corp. for a seventh. By contrast, Cisco Systems, the vendor with the next most overall awards, won in four categories. IBM won three and tied with HP in a fourth.

And Robert DeMarzo explains the answers to Wanna Be A Champ? 5 Things You Must Do, including:

"Don't overarchitect your channel program. Sure, a partner program is important, but many SMB VARs would prefer to sell your product sourced through distribution rather than join your program. A great program can never make up for a poor product no matter how hard you try."

If you're a solution provider, Channel Champions can be your guide to which vendors are best serving the market, and how.

Posted by Joe Caponi at 11:11 AM, April 28, 2008

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