Seizing Midmarket OpportunitiesWe discuss midmarket customers quite a bit on ChannelWeb, and for good reason--it's the sweet for solution providers looking to grow their businesses. This week's CRN takes an in-depth look: VARs Race To The Midmarket. Craig Zarley says the midmarket has held strong in the face of rough economic winds: "The recession everyone has feared simply isn't showing up in the burgeoning midmarket. As a result, solution providers once focused on the enterprise and those catering to small business are now adjusting their business models in a race to the middle." The cover story also includes a look at how VARs can build up midmarket relations; a slide show on Also in today's CRN: Apple's MobileMe Will Crush Microsoft and Google (If it Works): Ed Moltzen says that Steve Jobs has done: "what Google and Microsoft have tried but have failed to do: Define the cloud, and turn it into a broad-based, software-as-a-service offering for anyone." Lessons Of A Lifetime: a profile of VARBusiness 500 Lifetime Achievement Award winner Bruce Geier, CEO of Technology Integration Group. Dell, The Innovator?: The direct giant has lined up some channel partners for its resurgent notebook lineup. EMC's New Juggling Act With The Channel: EMC is another formerly direct vendor reaching out to the channel, according to Robert Faletra: "It wasn't that long ago that EMC couldn't spell "channel program." Now it finds itself building out a channel that's not only comprised of high-end enterprise VARs, but with Iomega and other acquired products is focusing on the need to have a retail and small-business channel as well." And Robert Demarzo evaluates Oracle's claim that "Two Heads Are Better Than One". Posted by Joe Caponi at 04:09 PM, June 16, 2008 This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business. |
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