Reaching Out To New CustomersHow many new customers do you need to nurture each year to keep your organization growing? Reaching out to new, growing clients is critical, especially as many existing customers limit their spending, but it's a practice that solution providers frequently avoid. This week's VARBusiness cover story, How To Find New Customers presents an array of actionable ideas solution providers can implement now. "There are plenty of steps VARs and solution providers can take to drum up new business among small, midmarket and large companies. Many of these efforts can apply to all the market segments, and all are worth considering at a time when finding new customers is so critical to business success." Can state, local and education (SLED) markets be one of those growth opportunities? Tax revenues are down, but many states are increasing their investments in public safety and outsourcing, according to a GovernmentVAR report: "State CIOs... indicated that spending on records management and security remains a top priority... strong interest... on the part of state CIOs confirms the significant impact states see from loss of essential records and their willingness to address the security and preservation of that critical data." Posted by Joe Caponi at 11:49 AM, August 20, 2008 This is a public forum. United Business Media and its affiliates are not responsible for and do not control what is posted herein. United Business Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of United Business Media LLC and may be edited and republished in print or electronic format as outlined in United Business Media's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business. |
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