Getting To Know Fake Steve Jobs

Attending any trade show on the last day is usually an exercise in solitude. This past Friday, with the show floor already closed, I wasn't surprised to find New York's cavernous Javitz Center nearly empty as I arrived for the Web 2.0 Expo.

Much to my surprise though, the spacious keynote hall downstairs was standing room only for a series of quick addresses, highlighted by a talk by Dan Lyons, author of the hit blog The Secret Diary of Steve Jobs. I've posted my take on Fake Steve (as he's come to be known) over at our Channel Wire blog. In part:

"Prodded by "fear and bordeom," Lyons decided to hone his new media skills by launching an anonymous blog, parodying such CEO blogs as Jonathan Schwartz's at Sun. He chose as his protagonist the CEO of Apple, a person with a unique role in modern technology as well as, 'a tiny bit of an ego.'"

The web development sessions I attended after Lyons' talk -- including one featuring Brendan Eich, the creator of Javascript -- were also crowded, and more importantly, well worth the trip. More about those later...

Posted by Joe Caponi at 12:17 PM, September 23, 2008

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