Company: MyDials
Headquarters: Lafayette, Colo.
Technology Sector: Software
Key Product: MyDials 3.0
Year Founded: 2006
Number of Channel Partners: 30 worldwide, including 16 in the U.S.
Ideal Channel Partner: Business Process Consultant
Why You Should Care: Probing business intelligence software delivered through a cost-saving SaaS platform -- what's not to like?
The Lowdown: Wayne Morris is happy to be vindicated. The CEO of MyDials concedes that the viability of his software company's cloud computing model was in doubt just a few years ago, but time has proven MyDials correct.
"There was some concern as to whether Software-as-a-Service was the right delivery model for business intelligence services, which is what we do, but you can see from the landscape that those concerns have gone away now," said Morris, who said issues around security and hosting have likewise been dealt with in a vibrant marketplace.
MyDials advertises itself as "the leading operational performance optimization solution vendor," and Morris is particular about the sorts of VARs who will benefit most from a partnership with the company. The vendor is looking for business process consultants with strong records in particular verticals and who "tend to have long-term relationships with their clients," he said.
MyDials partners don't have to be strictly IT-focused, though a strong technology competency certainly helps, Morris said. This is partly to do with the particular uses of the MyDials software product, currently on version 3.0, but also with the nature of SaaS itself, he said.
"Typically these consultants are going in and they're tasked with improving one aspect of performance for their customer," Morris said, describing many MyDials partners as "performance improvement methodologists" who implement the vendor's business metrics solution and then essentially hand the relationship over to MyDials. The ease-of-use of the MyDials dashboard means the customer can generally run the software themselves, while the hosted delivery system puts most maintenance and scaling duties in the hands of the vendor.
The value the partner adds has more to do with tailoring the MyDials package for particular industries -- the vendor has a strong manufacturing presence and is looking to expand to other verticals -- than in delivering general IT-based expertise. And if such project-oriented work seems less attractive in this recessionary era, Morris insists that the upfront and long-term cost savings associated with a SaaS solution can and do win customer engagements even in tough times. As for the technology itself, MyDials partner Anton van der Merwe says it's just what the doctor ordered for his firm, Alta Via Consutling.
"MyDIALS version 3.0 allows us to deliver the visualization and analysis our clients need to make sound operational decisions. The ability to easily identify and drill into the key performance drivers, and not just KPIs or outcomes, takes the guesswork out of determining actionable metrics," said van der Merwe, a founding partner at , Lenoir City, Tenn.-based Alta Via.
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