The Real Scoop From Microsoft WWPC


The really big newsflash out of this year's Microsoft Worldwide Partner Conference will not be the updates on the sales strategy/customer resegmentation/CRM/partner programs/SQL Server, blah blah blah. The REAL scoop will be that next year's conference will be DURING THE WEEK. As in NOT ON A WEEKEND. This is indeed welcome news for many.

It comes as welcome relief to those who are not overly thrilled at the prospect of a Steve Ballmer keynote bright and early Sunday (SUNDAY!) morning. Granted, solution providers are loathe to give up billable weekday hours for vendor schmoozing, but enough's apparently enough after this year.

Next week's confab in Minneapolis kicks off on Wednesday for golf and goodies, but the big-name events start Friday at 8 a.m. sharp with keynote appearances by Allison Watson, Sanjay Parthasarathy, Andy Lees, Doug Burgum, Chris Caposella et al. Other bigwigs (Orlando Ayala, Rick Devenuti, Kevin Johnson, Simon Witts)weigh in at 8 a.m. Saturday. Then the aforementioned Ballmer and security svengali Mike Nash deliver the coup de grace on Sunday morning. At least we get to sleep late: That barnburner will start at 9 a.m. Thanks guys.

Also: WWPC 2006, as well as next year's Tech Ed, will be in Boston at the swank new South Beantown Convention Center. The local pols must be heaving a sigh of relief to fill that sucker up.