How To Convince Customers
That They'll Always Need Security

Right now, companies are facing several types of threats from various groups. In 2011, the most widely publicized were hacktivists, who are groups of actors that commit cyber attacks on organizations based on socio-political ideologies and motivations. However, the most common group threatening corporations and consumers are cybercriminals. Such groups commit cyber attacks strictly for monetary profit and have a commercialized operation that targets companies with a variety of techniques including spam, malware, social engineering and denial of service attacks.

The most common threat comes in the form of viruses, spyware and other malicious programs (malware). And those are common.

Related: PCI Security Standards Council Takes On Credit Card Security Threat

• In 2011, 91 percent of corporations reported at least one IT security incident from an outside source.

• Despite recent law enforcement arrests on the Zeus creators, the Trojan continues to plague the industry. In 2011, Zeus’ source code was leaked to the public, which gave cybercriminals open access to configure the malware to meet their individual attack needs. The customization creates more targeted attacks and only increases the challenge companies have with securing its networks from the malicious Trojan.

• Mass exploitation continues to spread with crimeware and online attacks. In 2011, the United States was ranked #3 overall for the number of online attacks targeting victim’s computers. As a result of successful attacks, victim computers were infected with a full array of malicious programs: Zbot (ZeuS) Banker Trojans, ZeroAccess multifunction backdoor clickers, fake antivirus programs, and blackmailers.

The second most frequent security issue was network intrusion; 44 percent of companies experience an issue because of vulnerabilities inside its existing software. Patch management for IT continues to be an issue with the amount of diverse software applications running on their employee’s computers.

What’s at stake? Security breaches most frequently result in the loss of financial data, followed by personal customer information, intellectual property, and employee information. Thirty one percent of the reported malware attacks resulted in some form of data loss, with 10 percent of companies reporting loss of sensitive business data.

Although statistics show the majority of attacks are traditional cybercriminal methods, the rapid adoption of mobile devices, cloud services and social networking applications in the work place creates an even more complex model for your customers to secure.

Next: Help your customer understand why security is so important

1 | 2 | Next >>

SHARE THIS ARTICLE