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Tag your posts
Tagging is a great way to get your posts out to a broader audience. For example, you may have just attended a technology fair hosted by one of your key vendors. Perhaps you took a photo of their latest laptop or server. Use the @ in front of the vendor name (i.e. I just saw the most awesome laptop at the @vendor demo day! Check out this picture!) in your Facebook post. For Twitter use #vendor. Your post will reach followers of that vendor near and far. You may pick up a follower or two yourself.
Blog with frequency and intent
Blogging is a great way to establish yourself as a thought leader in front of your clients and prospects. Blogging helps keep your website looking current. In addition, well written blog articles help you with your SEO. A good blog only needs to be about 400 words. So, go for frequency instead of length. Make sure you involve other members of your staff to write the blog. Don’t put the burden on marketing only. Have your technical people offer best practice tips on everything from “network security and compliance” to “avoiding costly computer repair”. You don’t need to blog daily to get results. Make sure your site is current with a new blog article every other week or monthly at a minimum. Remember to feed those blog articles into your micro blogs and newsletter, as well.
Build a fan base
Engage your customers to contribute to your social media platforms. Don’t be afraid to ask happy customers to share their testimonials about your company and service on your company’s Facebook page. Consider running a “#1 fan contest” to engage your customers in sharing their stories, tips and other best practices about a line of business application or an industry vertical compliance issue. You may be able to foster communications between your customers who would be willing to help each other with information and insights on how they leverage their IT infrastructure to be more productive.
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