Axxana Nabs $9M in Venture Funding For Black Box Technology
Company:
Headquarters: Tel Aviv, Israel
Technology Sector: Storage
Key Product: Axxana Phoenix System
Year Founded: 2005
Number of Channel Partners: 10 worldwide
Ideal Channel Partner: Enterprise-focused solution providers
Why You Should Care: The Axxana Phoenix System helps organizations achieve zero-data-loss disaster recovery without distance limits in a cost-effective manner when compared with traditional mirroring.
The Lowdown: Storage start-up Axxana Wednesday garnered $9 million in second-round funding, which will help bolster the growth of its disaster recovery technology.
The round was led by Carmel Ventures and included funding from previous investors as well.
Axxana CEO Eli Efrat refers to the company's Phoenix System disaster recovery offering as enterprise data recording, similar to the "black box" technology used for flight data recorders in aviation. Axxan's Phoenix System addresses three challenges to data protection: data loss, distance between data centers and cost, Efrat said.
"The technology is a game changer," he said. "VARs can call on existing customers who have the problem of data loss. Many don't think they can do anything about it, because there is always information in the data buffer. But now there is a reason to call. For about $200,000 they can protect apps they couldn't. And the VAR can sell more hardware too, while saving the customer money on data center space and on communication lines. Doors will be open to listen to that proposition. It's a market expander."
The Phoenix System protects all data, even that which would normally be in the buffer or lost in the "lag," by augmenting the asynchronous replication solution of the enterprise's choice with a local synchronous copy of the most recent write operations protected within the disaster-proof enterprise data recorder.
Right now, the company is targeting financial, insurance, utility, energy, manufacturing and health care verticals. It's not yet in the government arena because of the long sales cycle, according to Efrat.
He added that the offering provides a unique opportunity for solution provider partners, allowing them to help their customers consolidate and eliminate redundant data centers, and to help change how they view, plan, arrange and build those data centers.