Company: Xangati
Headquarters: Cupertino, Calif.
Technology Sector: Networking
Key Product: Xangati Application Management 2.0
Year Founded: 2006
Number of Channel Partners: 10 worldwide
Ideal Channel Partner: Enterprise-focused solution providers
Why You Should Care: Xangati is convinced that most application management products weren't providing the necessary depth and understanding of network infrastructure -- so it set out to build one that could.
The Lowdown: Xangati's Application Management 2.0 is geared toward service providers and enterprise-level IT managers ready to use streaming, collaboration and user-generated content as part of how they manage service levels in networked applications like VoIP, servers and storage. In Xangati's eyes, many existing management offerings fail to measure up -- especially with virtualization now playing such a prominent role in network infrastructure.
"One of the greatest challenges is when the network appears slow," said David Messina, vice president of marketing and product management at Xangati. "We're effectively taking customers from flying blind about the activity of their subscribers to giving them live visibility into subscribers and how they're using the network. The beauty is that you can now get a ton of rich information from the network infrastructure that you've made this huge investment in."
Messina said many of Xangati's early channel partners have been virtualization and infrastructure specialists interested in optimizing NetFlow, the Cisco-developed data-feed that "summarizes" the flow of data around the network. Xangati Application Management 2.0 processes NetFlow records in real time and provides reports derived from summarized information -- not the full flow record -- which means it can provide reports faster than other NetFlow-enabled tools on the market, he said.
"We have a very nice complement of VARs that are heavily focused on Cisco markets and also building up big virtualization practices," he said. "Enterprises are sort of tired of finding hidden costs in the network, and to be candid, the channel should be, too. What we have aligns very well with the product lines that are popular, including Cisco switches and routers and VMware solutions."
Xangati came out of the gate strong thanks to a few rounds of venture capital funding in 2006 and 2007. Messina said Xangati will now focus on keeping the company 100 percent channel-inclined.
"We've proven out the technology at this point," Messina said. "Our focus now is trading demand generation and working with the channel toward basically creating a marketplace. We have people working aggressively to cultivate channel partners and set them loose on the enterprise market. We have no interest in building a direct enterprise model -- this is a trust solution and the kind of product you want to have in the channel."
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