Company: Data Deposit Box
Headquarters: Toronto, Ontario
Technology Sector: Storage
Key Product: Data Deposit Box
Year Founded: 2002
Number of Channel Partners: 1,000 worldwide
Ideal Channel Partner: Small business-focused solution providers
Why You Should Care: After installing Data Deposit Box's software, solution providers can sit back and get paid every month -- even if they don't have to service the account.
The Lowdown: Delivering a data protection and disaster recovery service to small businesses may be leave those small shops jingling their pockets for change. Solution providers, meanwhile, may not be able to deliver the service-laden solutions that help build profitable offerings to keep the business running. Data Deposit Box, however, has a product that eliminates work but keeps money rolling in.
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"We providing a disaster recovery solution for small business that, because of their size and nature, typically lack an IT department," said Brenzel. "For the right price point, we deliver a [disaster recovery] solution that is focused on enterprise principles but simple enough for small businesses to use."
Data Deposit Box looks to other tech giants such as Google and Apple when considering its field.
"Apple and Google understand ease of use; their products are based around simplicity," said Brenzel. His company feels it is well position to compete against EMC, Microsoft and Symantec because the offering is simple to implement and maintain. Solution providers can install Data Deposit Box on a customer's client hardware and server remotely or can go on-site for installation. Management is done via an online dashboard that allows solution providers to keep an eye on customer files while also managing accounts.
Generally, Brenzel has found that solution providers are replacing one of two backup strategies in customer shops: physical media like tapes or no solution at all.
"Solution providers bring the SaaS solution to a customer shop, set it up, do a test restore to make sure the product functions, log onto the Web portal to check for the backup and that's really it," said Brenzel.
After that, solution providers really only interact with the Data Deposit Box service if something goes wrong or a restore is needed. But just because all the heavy lifting is done doesn't mean the money stops rolling in.
"We offer our resellers a 25-percent ongoing rebate commission," said Brenzel. "We charge our customers through credit cards on a monthly basis. An automated process takes place during invoicing that calculates the revenue for the month and provides resellers with a 25 percent sales rebate commission based on sales. It's an on-going annuity model for the channel."
That means Data Deposit Box channel partners simply have to install and set up the solution then sit back and wait for a check to get cut every month, regardless of whether the account requires servicing.
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