Google Ga Ga For Game Developers, Rolls Out New AdSense Program
AdSense for Games lets users display video, image and/or text ads within online games to earn revenue. According to Google, their AdWords "team" will sell in-game ad placements directly to top brand advertisers.
Developers will be able to see contextually targeted text and image ads based on content and demographic information. Game developers and publishers will also be able to control the ads you see on their pages using Google's filtering options.
Ready for the catch? You better be a big producer or you're out of luck.
"At this time, eligible publishers must have a minimum of 500,000 game plays and have 80 percent of their traffic from the U.S. or the U.K.," Ryan Hayward, from Ads Product Marketing wrote in a Google blog.
Other requirements to join AdSense for Games: game types are Web-based Flash only; integration must be technically capable of SDK integration; and content has to be family safe and targeted at users age 13 years old and up.
Mochi Media Partners Wednesday announced it will offer Googe AdSense for Games that appear in MochiAds games when they are played outside the U.S. Mochi Media bills itself as the world's largest online game advertising network for developers, publishers and advertisers, with a reach of over 60 million games per month.
AdSense for Games will be added to the suite of ad networks that Mochi Media partners, and as long as games have MochiAds in them, Google video ads will also automatically appear to users playing games. Mochi said that Google AdSense for Games will appear as pre-game, inter-level and click away ad placements. MochiAds will continue to run in games, and "Google ads will help chip in some ads, too. We will continuously look at the ads from Adsense, as well as all of our other partners and our own direct sales team, and select the ones that will make you the most money."
In addition to Mochi, other partners that have signed up for Google AdSense for Games include publishers such as Konami, for Arcade Town and Heavy Games. So far, three marketers have signed up for the service: Sprint, Sony Pictures and esurance.