Got The Data Center Move Blues? This VAR Sings About It

Advanced Systems Group, the Denver-based solution provider which has made data center migration one of its specialties, is playing on the hassles associated with moving data centers in its first on-line video.

ASG, which is normally a pretty stodgy, conservative company, actually put together a professional video featuring a blues band singing "The Data Center Move Blues."

The video, which can be found by clicking here, features a blues band, sunglasses and all, singing over top of several "customers" dealing with the hassles of moving their data centers.

One of those "customers" hired "Bubba's I.T. Moving & Hot Tub Rental" only to see a server and storage rack on wheels being dragged around the corner. Another forgot to tell a crew knocking down a wall of its data to wait until the equipment was removed.

The song starts out:

Just got the word data center's gotta go. But everything's gotta stay on. Don't you know It can't go down. Oh, you know, it can't go down. I said, oh, no, I got those data center move blues.

It gets better:

ASG is here to save your bacon, 'cause you know you got disaster in the makin'. So why worry 'bout the move of your LUN? ASG will get 'er done.

The band, and all the folks in the video, are all ASG personnel. The group, which features ASG folks singing and playing their own instruments, is led by Mike Dorsey, ASG's business development executive for Colorado Springs and southern Colorado, who, when he's not selling products and services, has his own professional band.

I haven't seen many regional solution providers with professional-quality promotional videos, but ASG is pointing the way for others to try their hands at it.