Google Apps Suite Billboards Hit The Highways

Not content with the information superhighway, Google is launching an advertising campaign that will promote its enterprise productivity suite on the highways we actually drive.

The search engine giant today will begin its "Go Google" campaign designed to "spread the word" about its suite of enterprise applications.

In addition to its "spread the word" Web site, Google has purchased billboards in San Francisco, Boston, Chicago and New York. Every day for the next month the search engine company will change the message on the billboard to promote its Microsoft Office competitor.

Microsoft is preparing to launch Office Suite 2010 in the first half of next year. Google may be attempting to steal some of the spotlight from its Redmond competitor by pre-empting Microsoft's marketing blitz with its own.

According to Google, more than 1.75 million business have already adopted the Google Apps suite.

The Google Apps suite is hosted entirely by Google and, according to the company, is designed with "security and reliability in mind, saving your company the frustrations and hassles of managing traditional IT solutions yourself."

It appears that Google plans to use the billboards to promote its full suite of enterprise apps -- including Gmail, Calendar and Documents, to name a few -- while emphasizing cost savings and ease of use.

Fans of the Google Apps suite are presumably being asked to attempt to influence co-workers and decision-makers into considering making the switch from Microsoft Office Suite to the less expensive, cloud-based Google apps.

"Want your company to go Google as well? Contact your IT administrator, share this page with your co-workers and the world, and get others to go Google," the site says.

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