Inside And Out, Intel Pushes Forward With Its Digital Strategy

Intel Inside the Mac

Blogger SapiensBryan points to a prototype of the AOpen Pandora--a "squarish, metallic box"--that at quick glance looks like a Mac mini. For Intel's Digital Home folks, it provides another container to push its technology into the entertainment-computing convergence space.

At the same time, some bloggers aren't too happy at the stealthy way Intel has included digital rights management technology in its 945 Express Chipset. Count John Pettit in that group:

Actually, Intel has made no secret that it's been in serious talks with both recording industry and movie industry executives, working to woo them to the idea of fully distributed content. The moguls, though, have been slow to get on board until convinced their content won't be hacked and stolen. By incorporating DRM in its chipsets, Intel is attempting to put its money where its mouth is (even if that mouth isn't really speaking loudly to the general public about the DRM feature).

The company may be willing, in the near term, to take its shots about providing technology that could help restrict file sharing, if in the long term an Intel Inside And Out strategy gains real traction.

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MORE ON DRM: (updated June 3) Intel folks wrote to say that they have not embedded DRM in their technology. A spokeswoman said in an e-mail, though, that "... in the second half of 2005, Intel will deliver an updated graphics driver that will also support additional content protection technologies, including COPP, HDCP, CGMS-A, and others."

The company has also said previously that building DRM into reference designs and architecture is part of its strategy. Just not right now.