Google Files for RSS Patent

IOError. The Marketing Microscope.

Writes IOError:

The patent covers RSS, Atom and XML methods of delivery and describes in detail just how Google delivers targeted content to RSS feeds. It also covers geotargeting based on where the user reading the RSS content is located. Google currently is beta testing AdSense for Feeds, serving targeted ad content from its AdWords program.

Here's the patent application.

This is just the latest move by a tech giant to leverage the power of RSS - Really Simple Syndication - to enable bigger and better business. Microsoft is adding RSS support to its next operating system. IBM, which has millions of installations of Lotus Notes throughout the world, is testing RSS for its internal communications.

And now Google - which already owns Blogger, the RSS- based turnkey blogging solution - wants a patent to combine the power of its web-based advertising business with RSS.

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See where this is all going?

A few years ago, during a keynote at a conference in Chicago, Google CEO Eric Schmidt - then running Novell - said bandwidth would be the new killer app. It's easy to argue that he was right. Now, by his company's actions, he may be suggesting that RSS is next up.