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Dell's Blogging Adventures, Continued

By Edward F. Moltzen, CRN April 25, 2006
Michael Dell has made it clear that he will not be blogging, but his company is now reading what bloggers write and contacting them to see if they can improve the Dell customer experience.

But, according to one blogger, the folks at Dell are talking to the wrong people:

I got this email this morning:

Dear Gary,

Dell routinely visits online communities to reach out to our customers. In doing so, we have identified you as a customer with questions or concern regarding a Dell product. We would like to address any remaining concerns you may have. Can you please provide us with your phone number, so that we may contact you directly?

Margo

Dell, Inc

With a lot of contact information. Traced the IP’s and it is from Dell and not spam…

I’ve never owned a Dell. I would never want to own a Dell because I happen to believe they are incredibly poor machines.

This isn't completely new. Jeff Jarvis at Buzzmachine.com, who has run into problems of his own with Dell, wrote last year that the computer maker was beginning to "monitor" the blogosphere without actually jumping in.

Dell was phenomenally successful when the Web first opened the door to electronic commerce. It's the Web 2.0 stuff that seems to be giving it trouble.

As the blogger-non-customer writes: "Dell can’t even get it right when it comes to identifying their customers."


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