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Raymond Balta Versus Dell

By Edward F. Moltzen, CRN March 21, 2007
Earlier this year, Dell launched Studio Dell, a sort of Dell-i-fied version of YouTube in which company executives and employees share tips, suggestions and information via video. Studio Dell also maintains a section for "Your Stories," which is ostensibly designed to hear from customers talking about their experiences with Dell products and technology.

Raymond Balta's video is not the kind you're likely to see on Studio Dell. At least not yet.

In almost 9 minutes of video, Balta spells out, in every little detail, his recent sour experience with Dell and Dell customer service. (The video may take a minute to load but it's worth the wait.)

It's hard to tell if it's riveting or just weirdly captivating. But, in his deep New England dialect and with a sound and look of disgust, Balta appears to get angrier and angrier as his story progresses. (Except for occasional references to Dell as "Hell," he keeps it clean.)

For compare-and-contrast purposes, watch Balta's video and then click on the story of Eileen Morgan at Studio Dell.

The difference in videos is no less stark than, say, the difference between Spike TV and Lifetime.


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