Thinking Mobile is No Longer Optional

Sure, it was only one story on a web site with lots of content, but it may be part of a bigger story in and of itself.

It shouldn't have been all that surprising, given the number of Web-ready mobile devices and the continued 3G buildout of the market - - including on the iPhone platform. But it is noteworthy and indicates that those in the B2B world who don't begin to factor it into their business planning face losing touch with a fast-growing part of the market.

Sharon Hayes, who blogs about Web 2.0 and marketing issues, offers up some food for thought that you - - and if you're a solution provider, your customers - - should really be considering:

Becoming mobile- and multi-media-ready, as the state of Web communication changes, could determine whether a business wins or loses in the market.

Keep an eye on the increasing numbers of Blackberry devices and iPhones over the course of the next couple of quarters; with each million new devices that populate the mobile web, that's a million opportunities to make or miss a connection.