The business of selling technology is evolving so rapidly that SSPs have to invest in how they convey their brand in the market. But that proposes a legitimate question: Are you better off buying your marketing from experts or assembling an in-house team?
Linksys has long been known has a company capable of delivering enterprise-class products at SMB prices, but since being acquired by Belkin, it has significantly upped its investments in technology innovation and partner program improvement.
It’s that time of year again; school instruction is coming to a close and Jeff Spicoli is about to get a visit from Mr. Hand to go over the history lessons he ignored (reference: Fast Times at Ridgemont High).
With the acceleration in terrorist attacks around the world, it can't be long before the debate escalates and pressure rises on those companies whose products and services are being used to plan, communicate and execute these horrendous crimes against innocent people.
Strategic service providers can't afford to be viewed as old-school on-premise infrastructure players. Rebuilding the legacy brand to present a leadership player capable of bringing the customer to the new compute model is the key first step to the 'as a service' end game.
Partner relationship management (PRM) systems are broken and hurting you — they're cumbersome, and only superficially address the real issue of maintaining and growing partner relationships. Is there anything that can be done to fix the problem?