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Google AdSense
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A keyword advertising system that allows Web sites to monetize their content via Google ads. Google delivers text, image and video ads to the site based on the keywords embedded in the site's pages, which have been modified with JavaScript code to accept the ads. If site visitors click on the ads, the Web site shares in the revenues. AdSense is the Web site counterpart to Google's AdWords, which are ads on search engine results pages. See Google AdWords and keyword advertising.



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