(MediaMap, Watertown, MA) The former company name and brand of a public relations information service for the high-tech industry that maintained profiles of all technology reporters and analysts, editorial lists and schedules for every major media organization.|
Acquired in late 2003 by Bacon's Information, Inc., an Observer AB company, Chicago, IL, MediaMap's flagship Performa software was rebranded to MediaSource Premium. This product family functions as a Web-based communications management system for maintaining vital media relationships and collaborating online to coordinate company and agency activities. It lets you access in-depth media intelligence, send and track targeted one-to-one distributions, and report, monitor and analyze the impact of the communications. For more information, visit www.bacons.com.