A hardware platform comprised of an x86-based CPU and companion chips (chipset, networking, graphics, etc.), which are the major semiconductor components in a PC. Intel was the first to create a chip platform with its Centrino brand in 2003, which was very successful.|
Take Advantage of the Brand
The concept behind the chip platform is to encourage the chip maker's customers (the PC vendors) to take advantage of a heavily marketed brand. For example, in order to paste the Centrino logo on a laptop, a vendor had to use all the required chips from Intel. Prior to the Centrino and the chip platforms that followed, PC makers often used chipsets from a different manufacturer than the CPU. Intel coined the term "platformization" for this marketing tactic. See Centrino, ViiV, vPro, Turion and AMD LIVE!.