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Donny Ward, Avaya

Channel Chief NameDonny Ward
Channel Chief TitleVP Channels North America
Company and DivisionAvaya
Markets Served: Networking
Company's overall 2007 revenue:$5.27 billion
Percentage of revenue from solution providers:67%
Number of years with the company:24
Number of years involved with indirect sales:7
Number of employees in channel organization:160
To whom do you report in your organization?Senior VP North America Sales
Does that individual report to your CEO/president?n/a
Describe your channel organization's major accomplishments over the past year:Service Provider and System Integrator Partner Program; Focus on Loyalty & partner engagement within the territory; Programs to support partner marginality; Account & Territory Mapping
List up to 10 of your top products sold through the channel:Avaya Communication Manager, Avaya Servers and Gateway, Avaya Modular Messaging, Avaya Customer Interaction Center, Avaya Voice Portal, Avaya IP Phones, Avaya IP Office, Avaya MultiVantage Express, Avaya Quick Edition, Avaya Interactive Response, Avaya Unified Communication, Avaya one-X telephony client
Describe how your partner community has grown over the past year:Top Certified Partners (Platinum - Gold and Silver) have experienced a positive growth with Avaya in North America with greater marginality than our competitors. Partner loyalty in the certified partner community has grown. System Integrator and Service Provider account engagement has grown. Engaged successfully with the ecosystem of more than 4,000 DevConnect members to focus on industry vertical communication solutions
Name the one individual who has had the most profound impact on your life:My daughters Gabrielle & Lexi and my wife Penny
Please name the single most innovative initiative for which you were responsible for the past year?ISV Pilot Program
What were the key channel partner investments you made in the past year?• JMF - MDF
• New System Rebate Program
• Promotions (win it - take share --> customer acquisition and migrate the base to IPT)
• Industry Rebate - Vertical Focus
• Deal registration
How are you attracting the next generation of solution providers?• ISV Application Provider Program & innovation channel program
• Mid Market & SMBX Partner Focus
• Value Added Distribution Engagement
What is the greatest challenge you overcame in the past year?n/a
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