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<< Previous Chief | Back To 2008 Channel Chiefs | Next Chief >>Erny-Jay Mezas, Buffalo Technology - US
| Channel Chief Name | Erny-Jay Mezas |
| Channel Chief Title | Director of Sales - Americas |
| Company and Division | Buffalo Technology - US |
| Markets Served: |
Networking |
| Company's overall 2007 revenue: | n/a |
| Percentage of revenue from solution providers: | 60% |
| Number of years with the company: | 3 |
| Number of years involved with indirect sales: | 14 |
| Number of employees in channel organization: | 15 |
| To whom do you report in your organization? | Satoshi Inaba - COO |
| Does that individual report to your CEO/president? | Yes |
| Describe your channel organization's major accomplishments over the past year: | We continue to be the market share leader in the Network Attached Storage category. Our Channel commitment continues through adding resources as well as providing our partners the necessary tools to support their business. |
| List up to 10 of your top products sold through the channel: | Terastation Pro II, Linkstation Pro, Terastation Live, Linkstation Live, Drivestation. |
| Describe how your partner community has grown over the past year: | Our Reseller Partner Program has had a 40% increase in the number of partners as well as an 82% revenue growth from partners in our program. |
| Name the one individual who has had the most profound impact on your life: | My Mother's passion and determination has always inspired me. I hope to make as much an impact on people's lives as she has. |
| Please name the single most innovative initiative for which you were responsible for the past year? | We segmented our NAS product family between consumer and SMB. By doing this we ensured that our SMB product family is exclusively sold through the channel. This minimized the competition that our partners might have faced from the traditional brick and mortar companies. |
| What were the key channel partner investments you made in the past year? | We added headcount focused solely on the channel. We have moved the software development of our NAS storage to our US Headquarters in order to maximize on the market opportunity. We doubled our channel marketing budget in order to increase our presence and brand. |
| How are you attracting the next generation of solution providers? | We will be revamping our Channel Program in 2008 to increase the value to our partners. We will also expand our product offering into the SMB Space. |
| What is the greatest challenge you overcame in the past year? | Overcoming a negative impact to our wireless networking business. |
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