Amnon Bar-Lev, Check Point Software Technologies, Inc.

Channel Chief Name	Amnon Bar-Lev
Channel Chief Title	VP, Field Operations
Company and Division	Check Point Software Technologies, Inc.
Markets Served:	Security
Company's overall 2007 revenue:	$731 million
Percentage of revenue from solution providers:	n/a
Number of years with the company:	3
Number of years involved with indirect sales:	9
Number of employees in channel organization:	n/a
To whom do you report in your organization?	Gil Shwed, chairman and CEO
Does that individual report to your CEO/president?	Yes
Describe your channel organization's major accomplishments over the past year:	Check Point launched our new PureAdvantage partner program in November of 2007. The new program creates unprecedented opportunities for channel partners of all sizes to boost their security product and service offerings, generating new revenue streams. The PureAdvantage program rewards partners with competitive product discounts and guaranteed margins, enabling partners to take advantage of new business growth opportunities available in the network and data security market. The program also expands marketing activities and resources with increased investment, business development and brand awareness in support of its channel partners.
List up to 10 of your top products sold through the channel:	n/a
Describe how your partner community has grown over the past year:	We expanded into new market segments with the incorporation of our data security and UTM product lines. As part of the two new product line launches, Check Point completed a massive training for the channels and recruited hundreds of new partners. With the company's successful expansion into data security, Check Point is continuing to augment its product offerings to ensure that the latest technologies and solutions are available to protect enterprise networks. As the only pure-play security vendor in the industry, Check Point is evolving its award-winning channel partner program to better support its channel partners and distributors to jointly deliver on the company's PURE security vision.
Name the one individual who has had the most profound impact on your life:	n/a
Please name the single most innovative initiative for which you were responsible for the past year?	Our new channel partner program, PureAdvantage, is the single most innovative initiative we undertook in 2007. We created the new program to better provide for our over 2,000 certified partners the best business and growth opportunities in the industry. Through the PureAdvantage program we are deepening our business partnerships by increasing investments, customizing programs and streamlining our processes.
What were the key channel partner investments you made in the past year?	We invested heavily in the creation of PureAdvantage, our new partner program, and created a program that includes greater rewards and incentives as well as more marketing support for partners. During 2007, we also invested in training our partners on our new data security product line so they would be familiar with the products and able to add the data security solutions to their offerings. We invested heavily in additional and continual training for partners on Check Point's products and PURE security vision.
How are you attracting the next generation of solution providers?	Our PureAdvantage program is designed to not only reward our current certified partners, but to attract the next generation of partners. The program consists of: • Customized programs and certifications by market segment - Clearly defined levels for partners and distributors, enabling them to grow with Check Point with different programs and promotions to best serve their needs. • Improved Partner Rewards - Greater rewards for higher program levels through a tiered discount model, secure margin program, and incentive programs for sales growth. • Enhanced Marketing Support Program - Simplified and faster processes for joint marketing activities, new partner co-op system, and new mutual marketing campaigns.
What is the greatest challenge you overcame in the past year?	Maintaining growth in our 100 percent indirect channel model while incorporating new product lines into the channel and a new partner program.

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