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Gregory Davis, Dell Americas Channel Group

Channel Chief NameGregory Davis
Channel Chief TitleVP and General Manager, of the Americas Channel Group.
Company and DivisionDell Americas Channel Group
Markets Served: Networking
MSP
Storage
Systems/Peripherals
Company's overall 2007 revenue:$59.6 billion
Percentage of revenue from solution providers:15%
Number of years with the company:9
Number of years involved with indirect sales:9
Number of employees in channel organization:350 (US)
To whom do you report in your organization?Paul Bell, Senior VP and President, Americas
Does that individual report to your CEO/president?Yes
Describe your channel organization's major accomplishments over the past year:1. Access to a dedicated partner Web site at www.dell.com/partner; includes dedicated partner online store with consistent, best online pricing 2. Partner logos and guidelines for certain marketing activities; 3. 100-percent dedicated sales and customer care; 4. Certification paths and training; 5. Credit options; and,
• Deal registration serviced by SalesForce.com,'s partner relationship management tool.
List up to 10 of your top products sold through the channel:1. Dell Poweredge Servers 2. Dell Optiplex Desktops 3. Dell Lattitude Notebooks 4. Dell PowerVault Storage 5. Dell Laser Printers
Describe how your partner community has grown over the past year:Dell currently works with 15,000 partners in the U.S. Since launching our formal channel program Dec. 5, 2007, we have registered 3,500 partners.
Name the one individual who has had the most profound impact on your life:My Dad
Please name the single most innovative initiative for which you were responsible for the past year?Reducing Conflict: To be successful and gain the business and trust of our channel partners, reducing conflict is a priority for us: * Deal registration serviced by SalesForce.com,'s partner relationship management tool -- the same system our direct sales force uses * Direct sales force motivated to work with partners by neutralizing compensation -- meaning they get paid the same if a customer buys directly from them or through a partner * Dedicated partner online store with consistent, best online pricing
What were the key channel partner investments you made in the past year?1. Launched PartnerDirect with dedicated sales, online, marketing, support, operations teams 2. Launched two certification paths backed by trainings, partner resources, specialists 3. Acquired EqualLogic 4. Acquired SilverBack 5. Acquired Everdream
How are you attracting the next generation of solution providers?* We are committed to earning the business of solution providers who see value in what Dell offers -- from custom factory integration to direct ship to build-to-order -- and understand the distinct cost and efficiency advantages we can help them achieve that will lead to higher profitability for them. * We are also focused on certification paths -- like managed services and enterprise architecture -- that align with strategic growth areas for Dell.
What is the greatest challenge you overcame in the past year?Amid great skepticism, we launched Dell,'s first global partner program -- PartnerDirect.
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