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<< Previous Chief | Back To 2008 Channel Chiefs | Next Chief >>Dirk Olsen, Acer America
| Channel Chief Name | Dirk Olsen |
| Channel Chief Title | Director, US Commercial Channel Sales |
| Company and Division | Acer America |
| Markets Served: |
Systems/Peripherals |
| Company's overall 2007 revenue: | n/a |
| Percentage of revenue from solution providers: | 100% |
| Number of years with the company: | 3 |
| Number of years involved with indirect sales: | 12 |
| Number of employees in channel organization: | 20 |
| To whom do you report in your organization? | Mark Hill, VP of US Sales |
| Does that individual report to your CEO/president? | Yes |
| Describe your channel organization's major accomplishments over the past year: | Major accomplishments made by Acer's commercial channel in 2007 include: 1. expanded reach into SMB VARs. 2. expanded reach to consumers buying from the channel. 3. further infrastructure development for communicating with VARs. |
| List up to 10 of your top products sold through the channel: | For 2007, top products sold through the channel included: Notebooks TravelMate 2480 Aspire 5570 TravelMate 3260 Desktops -APFH platform (now the Veriton M460 platform) - AP2000 platform (now the Veriton L460 platform) - AP1000 platform (now the Veriton L410) LCDs - 22 AL2216Wbd - 17 AL1716Fb - 17 AL1706Ab |
| Describe how your partner community has grown over the past year: | Acer's overall expansion of our partner base in 2007 is due to the steady growth of VAR counts. |
| Name the one individual who has had the most profound impact on your life: | Mark Hill, Acer's VP of Sales - for his dedication to the channel, and Mark Hurd, CEO of HP - for his ability to grow a giant. |
| Please name the single most innovative initiative for which you were responsible for the past year? | Most innovative initiative by Acer's channel organization in 2007 was identifying ways to expand Acer's share of SMB VARs. |
| What were the key channel partner investments you made in the past year? | Key channel investments made in 2007 include: 1. investments in infrastructure to develop communications with VARs. 2. incremental distributor campaigns. 3. core program for channel. |
| How are you attracting the next generation of solution providers? | In 2008, we intend to expand account coverage for Acer America's top VARs. As well, Acer's commercial organization will utilize better communication to broaden our reach to the VAR community. |
| What is the greatest challenge you overcame in the past year? | Greatest challenge for Acer's commerical organization in 2007 was overcoming channel conflict due to the success we've had in the consumer channel. |
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